Much of this design work, of course, can be done using Impress' initial wizard. For most purposes, you can treat a slide as a special case of online design, little different from designing a web page except that you don't need to struggle against the limits of HTML. Moreover, if all else fails, you are unlikely to go far wrong if you keep your design as simple as possible. Both use the same basic elements as any modern design project, such as contrast of different elements, the alignment or proximity of related ones, and repetition of the look and location of reoccurring elements. The stylized form of a presentation does not alter the concepts you use to design one, any more than the limited space of a business card affects how it is designed. But the real trick to using them well is not a deep understanding of the software, so much as a sense of modern design. By creating the master slides you need before you add content, you can automate your work and free yourself to focus on content. It's the view where you can set elements of design that appear throughout your presentation, such as the slide background and foreground colors, any reoccurring elements, and the fonts. The Master view in Impress is the equivalent of page styles in Writer.
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